GEARWRENCH
Apex Tool Group - Creative Manager
My main role as Creative Manager of the Gearwrench brand was to create on-brand art and marketing materials across a multi-disciplinary team. All with a superior level of quality, on time and on budget. In this role, I was responsible for all visual communications and integration of the company mission, vision, values. It was my job to provideclear direction and insight for the team to ensure impactful creative work.
• Art Direction
• Graphic Design
• Branding & Identity
• Packaging
• Illustration
• Print Collateral
• Manage and be responsible for a team of three to five direct and indirect-reports day to day operations, coordinating projects and approval of final designs.
• Designed, developed and implemented two complete re-brandings from logos, packaging, marketing materials, vehicle wraps, trade
show displays and everything inbetween.
• Responsible for simultaneous creative projects to meet market needs while achieving corporate goals, tight deadlines and budget restrictions.
• Responsible for weekly and monthly presentations of creative work to internal and external customers as well as global leadership teams.
• Partner with product managers to define strategies that align business and customer needs.
• Create, implement and oversee file archiving system to ensure working files would be available for external customers and international affiliates.
• Responsible for quality control, proofing and adherence to brand standards of all finalized artwork for entire team.