Run For Your Lives
Reed Street Productions - Senior Graphic Designer
In 2012, I became the senior graphic designer for an exploding start-up creating fun and interactive events all across the country. “Mud-Runs” were all the rage, and we were on the forefront with our Zombie theme. Through a very tough year, I was able to create a brand from a napkin concept andturn that into a multi-million dollar company within 14 months.
• Art Direction
• Graphic Design
• Branding & Identity
• Illustration
• Provided in depth knowledge on the creative process for both print and web; develop design and marketing process improvements; create and implement proper branding for Reed Street Productions, Run For Your Lives and Dare Theory brands.
• Used customer-driven insight and feedback to deliver a better customer experience.
• Cultivate and manage relationships with event sponsors, investment team, operations, marketing and merchandising teams to create a series of successful nationwide events.